From a service desk to the supply side of a city
I started where most operations people start: answering the phone. On an IT service desk I learned that a queue is a funnel, that every ticket has a reason it is stuck, and that the fix that matters is the one that stops the next ticket. In 2020 I took that habit to Bolt, into a city where thousands of drivers were trying to get on the road.
A driver's journey is a funnel with people in it. Sign-up, documents, vetting, activation, first trip, then the long tail of staying online and earning. My work was to walk that funnel every day, find where drivers fell out, and fix it with whoever owned the step: product, support, the city team, or me on the phone calling leads who had stalled. Then I taught the next person to do it, and the next team.
Supply is not a number. It is a driver who decided this morning that going online was worth it.
So the job grew outward. Peak and off-peak campaigns to match supply to demand hour by hour. City visits to see the pick-up points at malls with my own eyes, and relationships with the people who run those malls so that drivers were not moved on by security. Partner signings such as Kasi Money and Best Drive, and a negotiation with Vodacom to unlock value for drivers, because an engaged driver is one who gets more from the platform than trips. Forums of twenty to a hundred drivers, where I gave the update, took the feedback, and brought it back. Meetings with government officials and business partners when a signing needed a signature.
And underneath it, the data. I automated the reporting that fed partners and in-house teams: Looker looks joined on a common key with Databricks data, status checks, and the email that went out on schedule through Google Workspace scripting, so nobody had to build the same sheet twice. When I managed several cities at once, that is what let me keep each one profitable and under spend.
In 2026 I decided that if I could run operations, I could build the tools too. The three builds further down this page are the result: an operating system, a local AI, and a marketplace that runs on WhatsApp.